No matter the design approach you select, the most important part of the project is determining what you want your site to achieve. Ask yourself the following questions:
- Is my primary desire to provide information about my business?
- Am I looking to educate my families about my funeral home, as well as the funeral process itself?
- Do I want to create an interactive place for families to communicate easily with me through tools on my website?
- Or am I looking to create a market leading website that does all of these things, but also provides features for eCommerce, funeral webcasting and much more?
Providing information for families is one of the primary reasons a funeral home makes the decision to create a website. Businesses need to communicate basic details to current and prospective clients such as phone numbers, addresses, and directions along with the services they provide. While every business has contact information, not all sites make that information easy for consumers to access and then act upon. Even a Basic Package website focused on providing information can do so in a way that capitalizes on easy to use functionality and provides the information people are looking for.
When funeral homes take the capability of their website beyond one of providing basic information to one that offers educational tools, their website can become a community hotspot. With the Intermediate Package, local professionals can direct consumers to your website to learn about funeral-related topics, along with the services you provide and events happening in the community. A consumer wanting to learn more about coping with grief and loss can find suggested reading material, links for local groups and dates for upcoming meetings. While reviewing these topics, your consumer will see all the things that set your funeral home apart from your competitors.
If providing information and educational tools is not enough for your website, you can look at adding interactive tools to your site. Tools like the Funeral Home Blog, Funeral Home Newsletter, Online Forms and Calculators allow your consumers to connect with your funeral home and the services you offer. A full menu of memorialization tools allows family and friends to view photos and videos along with sharing condolences and special memories. The Deluxe Package's interactive approach brings visitors to your site, but more importantly keeps them coming back.
Bringing the above focus and functionality together then adding in a virtual showroom and ecommerce creates a market leading website. If your requirements include having the latest technology and memorialization tools our Premier Package combines all the functionality we have to offer. Giving consumers a place to view your products with quality images in a professional and interactive format assists both the consumer and funeral director or preneed professional meeting with a family in their home. Providing consumers easy online purchasing of your products empowers buyers and gives your funeral home a leading edge over your competitors.
While we begin with packages and recommendations for your websites, our primary goal is to discover your needs and find a solution that fits those best. Whether you are looking at a budget-conscious website package to give you an internet presence or planning to upgrade your current website to maximize the technology available we have the site and functionality for you.
